At KFC we listen to our customers to help us to evolve our menu and the choices we offer. For some time, we have received requests to provide Halal food in parts of the UK and as a result of this, we are running a Halal trial within communities where we anticipate a strong demand for Halal products.
We launched the trial in the following stores:
Despite positive feedback, a few stores haven't met our forecasts, so the following 5 restaurants will be ending their halal trial on the 19th July 2010 (No longer serving halal products)
We have worked with the Halal Food Authority to understand the requirements involved in supplying and producing Halal approved products. We are delighted that the HFA have certified KFC's products in these stores, and the store environments, as Halal.
Another key consideration for us was that we were able to ensure that the Halal certified chicken would also meet the rigorous animal welfare standards we employ in the UK, and we consulted leading animal welfare groups about this. We are pleased to say that there will be no compromise to our welfare standards.
We continue to insist that our poultry is stunned before slaughter, using a technique called 'stun-to-stun'. We only buy high quality, Grade A, farm-assured chicken from trustworthy suppliers, who are contractually required to meet or exceed all relevant UK and EU legislation and this will not change.
You will find that our food is just as tasty and finger lickin' good as it has always been!
1. Why have you decided to trial Halal in these stores?
Feedback from consumers has indicated that there is a significant demand for Halal food from KFC, and we've chosen these stores as they are in areas where we expect demand for Halal restaurants. Wherever possible, we have taken steps to ensure that these restaurants are within range of a non-Halal store in order to cater to all of our customers' needs.
2. How long will the trial last?
There is no set time frame. We will evaluate both customer feedback and the commercial success of the trial to establish whether it is something we will continue with. During this time, we expect our trial to evolve, and some stores may join or leave the trial.
3. What does this mean for my store? What will change?
There will be no change to the great taste of our products. 'Halal' is an Arabic word which simply means 'permitted' or 'allowed'. For our chicken to be Halal accredited, a verse is recited from the Qu'ran by an appropriate person at the point of slaughter. All non-Halal products will be removed from the relevant restaurants. This includes pork products, bacon will not be served in our Halal trial stores. The Big Daddy is the only item out of more than forty on our menu that our Halal stores will not be serving.
4. How will I know which restaurants are Halal and which are not?
Refer to the list of participating stores provided above. Our Halal restaurants will also feature the HFA (Halal Food Authority) logo on the door.
5. Why have you chosen my store?
We have chosen a number of stores that are located within areas where we anticipate demand for a Halal offer from KFC. However, we are committed to offering our customers choice and there is a non-trial restaurant in close proximity. The restaurant manager or crew members will be able to provide you with the address details should you need them.
6. Who will supply your Halal chicken for this trial?
For our fresh Original Recipe chicken on the bone, we are buying from a reputable supplier who has been audited and accredited by the HFA to ensure that their systems and processes fully comply with Halal requirements. We will continue to purchase only high quality, A-Grade farm assured chicken from the same leading suppliers used by Britain’s’ major retailers. All of our suppliers, whether Halal or otherwise, are contractually required to meet or exceed all UK and EU legislation on welfare.
7. Does this mean your animal welfare standards have changed?
No, not at all. We will always only purchase high quality, Grade A, farm-assured chicken from the same leading suppliers used by Britain's major retailers. We remain committed to the same animal welfare standards and continue to insist that our poultry is stunned before slaughter, using a technique called 'stun-to-stun' - a pain free process that makes the animal insensible to pain and suffering. All our suppliers are contractually required to meet or exceed all relevant UK and EU legislation.
8. What are the requirements for HFA Halal accreditation?
The HFA accredits a significant number of restaurants and food suppliers in the UK to ensure that the edicts and requirements for Halal accreditation are strictly followed and adhered to. The three main requirements for Halal accreditation are:
9. Is KFC's Halal chicken stunned before slaughter?
Yes, due to our strict animal welfare standards, we insist that all our poultry is stunned before slaughter. Our Halal chicken has been accredited by the Halal Food Authority, one of the most widely recognised bodies in the UK and overseas. It allows the use of a technique called 'stun-to-stun' - a pain free process that makes the animal insensible to pain and suffering. A verse is also recited from the Koran at the point of slaughter by an appropriate person and the poultry will not come into contact with non-Halal meat at any point in the supply chain.
The HFA accreditation which is clearly signposted in the participating restaurants allows us to offer Halal accredited meat whilst remaining committed to the same animal welfare standards as before, which meet or exceed all relevant UK and EU legislation.
10. Do you use mechanical slaughter?
Yes, due to our strict animal welfare standards and the volume of chickens involved, our suppliers use mechanical slaughter. The HFA has confirmed that various Muslim scholars have approved the use of mechanical slaughter in order to take full advantage of progress made in science and technology.
11. Why have you decided to end the Halal trial in some restaurants?
We introduced the trial in areas where we expected a large demand for Halal restaurants. Despite positive feedback, a few stores haven't met our expectations, so for that reason we have decided to stop trialling Halal in the following restaurants, as of 19th July; Burton upon Trent, Old Kent Road, Manchester Hyde Road, Accrington, Colne.
If you have further questions, please call our Customer Careline on 08457 532 532.
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