GOALS

• Keep driving up welfare standards across our supply chain and improving outcomes for chickens year on year

• Be open about our progress through independent annual chicken welfare reports

• Eggs: Maintain 100% cage free eggs as an ingredient across core and limited time offer menu items.

We BELIEVE in British Farming
 

We want to back British farming and we’re putting our money where our mouth is. Each year we spend almost £100m on buying British chicken..

By the end of 2026, 35% of the chicken on our menu will be from British farms, around 82,700 tonnes a year. That’s a lot of chicken..

Sourcing British is nothing new to us. For more than 20 years, all of our on-the-bone Original Recipe chicken has been British.

All of our British-sourced chicken is reared with 20% more space than the industry standard, at a maximum stocking density of 30kg per square metre and with more natural daylight and enrichment. What this means in reality is these chickens have more space to move around and perch plus more to interact with and express their natural behaviors. Meaning we have happier, and healthier chickens.

We love that we can work with British poultry farmers and see chickens live a good life on farms. But it is a tough time to be a British poultry farmer right now. Lots are battling with influences outside of their control to manage supply, such as not being able to get planning permission to build more sheds with more space for chickens to live this higher welfare life.

We’re committed to working with our suppliers to try and get a better deal for British poultry, so we can have more chickens reared here in the UK and on offer to customers at KFC.
 

We are making progress
 

Over the last decade we’ve made real progress in driving up welfare, so our birds have better lives.

• Today across KFC UK & Ireland
• 100% of our chicken complies with all EU animal welfare laws and regulations, regardless of country of origin.
•  100% meets enhanced environmental standards for air quality. 
• 100% of our chickens are cage free.
• 100% of our Western Europe and UK & Ireland supply chain is independently audited. 

• 100% of our British sourced chicken is reared at 30kg stocking density
  
  Every year, we publish a detailed Chicken Welfare Report on KFC across the whole of Western Europe. It’s independently reviewed by FAI Farms and tracks key welfare indicators such as bird health, mobility, mortality and responsible antibiotic use

  “Welfare is about how our birds are actually getting on, day in, day out. It’s their health, their ability to move freely and our responsible approach to antibiotics that show us what life on farm really looks like. Those measures give us an honest picture of their lived experience, and that’s where we focus our efforts.”

Dr Jane Candido, Veterinary Lead

Click to view our previous reports: 2025, 2024, 2023, 2022, 2021, 2020.

We all want chickens to have a good life. But we can’t forget that the lives of chickens do have other impacts. The longer chickens live, the more they are fed and watered, the more impact they have on the environment. And the more space they have, the fewer chickens can be farmed at once and the greater impact on farmer livelihoods.

We want to improve chicken welfare, we want to reduce our impact on the environment, and we want a secure supply of chicken to fuel profitable farming. And we want this all at once.

And that is why we in the UK are taking a new approach. Our ambition is to help shape a chicken supply chain that does do it all - is good for chickens, good for the planet and good for farmers.
 

How are we going to get there?
 

First, we are humble enough to know we can’t get there alone. We need to work with others who face the same challenges and have the same ambition.

That’s why we are one of the founding brands creating the Sustainable Chicken Forum.

The Forum will bring together hospitality businesses, farmers and independent experts to take an evidence-led, joined-up approach to welfare, sustainability and long-term supply.

Through the work of the Forum, we will:
 

• Continue advancing welfare standards across our supply chain

• Share best practice and drive progress across the hospitality sector

• Explore how to balance welfare improvements with environmental impact and consistent supply

• Engage policymakers to support responsible growth in British poultry
 

Sustainable chicken is what we want, and we believe the Forum can do what it says on the tin.
 

But we are KFC, we care the most about chicken, and so we know we need to keep pushing ourselves. And to do this we are committing to:
 

• A partnership with our key supplier Pilgrim's Europe to collaborate on improving welfare outcomes and environmental impact, exploring co-funded academic research and investment in our farmers of the future.

• We will report back on our progress and keep challenging ourselves to make sure we are doing all we can to shape the system we want to see.

• Exploring the potential opportunity to collaborate with the NFU on initiatives to support the future of the British poultry sector and backing British farmers