Chicken is who we are – it’s in the name – and we’re really proud to lead the way in our sector on improving chicken welfare. We use real, fresh chicken. It’s always cage-free. And we’re always looking for new ways to raise our welfare standards.
TOP OF THE PECKING ORDER
We’re really proud to have been awarded the top spot of World Animal Protection’s Pecking Order for 2021. Their report, which independently ranks a number of big restaurant brands on their progress on chicken welfare, placed us in Tier One (Leading) in the UK. You can read their report here.
Jonty Whittleton from World Animal Protection says: “It is extremely encouraging to see KFC UK and Ireland’s tangible commitment to improving chicken welfare standards. The changes made as a result of signing the Better Chicken Commitment in 2019 will transform the lives of millions of chickens. The rest of the fast-food industry must follow suit and give the animals in their supply chain a life worth living."
PUSHING FOR BETTER
We can always do more to raise standards, and we have close partnerships with real experts, like Compassion In World Farming and World Animal Protection. We’ve developed our own system to bring transparency to our supply chain, so we can see what’s going on in any farm at any time.
We’re committed to regularly providing an open and honest account of our supply chain and commitments, which you can take a look at in our 2020 Chicken Welfare Report and also in our most recent 2021 update. You can also have a read of our Western European Farm Animal Welfare Programme. And don’t just take our word for it – Dr Tracey Jones from Compassion in World Farming noted our approach to welfare was a: “shining example of leadership... chicken welfare is genuinely built into the DNA of the company".
THE BETTER CHICKEN COMMITMENT
Back in 2019, we signed the Better Chicken Commitment. It’s an ambitious set of chicken welfare goals, ranging from creating more barn space to introducing slower-growing breeds. We were the first in our sector to sign up, meaning every one of our poultry suppliers has to meet those standards.
We’re calling for others in the industry to sign up, and continue to work closely with suppliers and NGO partners in a combined effort to raise industry standards across the board.